Legal
Privacy Policy
Last updated: September 2, 2026
Who we are
This website is operated by Flex Appeal Fitness & Nutrition, LLC ("Flex Appeal," "we," "us"), based in San Antonio, TX. This policy explains what information we collect through this website, how we use it, and the choices you have.
Information we collect
- Calorie & Macro Calculator: first name, last name, email, phone number, consent, and the demographic/activity/goal information you enter (age, sex, height, weight, activity level, and goal), along with your calculated results (BMR, TDEE, target calories, protein, carbohydrates, and fat).
- Contact and coaching inquiries: name, email, phone number, and the content of your message.
- Is That a Sweet Treat? launch list: name and email, for the sole purpose of notifying you when the bakery opens for orders.
- AI website assistant: the questions you type and, if you choose to request a callback, the contact details you provide.
- Automatically collected information: standard technical data such as browser type and IP address, and locally-stored preferences (for example, whether you've dismissed a promotional banner) using your browser's local storage.
How we use your information
- To calculate and deliver your personalized Calorie & Macro Calculator results, including emailing you a copy.
- To respond to inquiries and follow up about coaching, gift cards, or the bakery.
- To create or update your record in our customer relationship management (CRM) system.
- To notify our team internally when a new lead or inquiry is submitted.
- To improve our services and this website.
We do not sell your personal information.
Consent & marketing communications
Where required, we ask for your explicit consent before collecting and using your information as described above (for example, before revealing your Calorie & Macro Calculator results, or before signing up for text or email updates). You can withdraw consent to future marketing communications at any time by contacting us, replying STOP to any text message, or using the unsubscribe link in any email we send.
Marketing emails from us comply with the federal CAN-SPAM Act, including a working unsubscribe link and our physical business address (17350 State Hwy 249, Ste 220, Houston, TX 77064) in every message. If you provide your phone number and consent to text messages, message and data rates may apply, message frequency varies, and you can reply STOP to opt out or HELP for help at any time, consistent with the federal Telephone Consumer Protection Act (TCPA).
Medical disclaimer
Calorie & Macro Calculator results, and any nutrition or fitness information on this site, are estimates provided for informational and educational purposes only. They are not medical advice, diagnosis, or treatment, and do not replace guidance from a qualified healthcare provider.
Third-party services
We use Wix's business platform (Wix.com, Inc.) to operate this website and manage contacts, forms, data storage, and email delivery. We use an AI gateway (via Wix) to power the website assistant. These providers process information on our behalf under their own data protection safeguards.
Your choices
You may request access to, correction of, or deletion of your personal information by contacting us at the details on our Contact page. If you are a Texas resident, you have rights under the Texas Data Privacy and Security Act (TDPSA) to confirm whether we process your personal data, correct inaccuracies, delete your data, and receive a copy of it; we will honor these requests within the timelines the law requires. We do not sell personal data, and we do not process sensitive categories of personal data without your consent.
Contact us
Questions about this policy? Reach out via our Contact page.